From Scott Kirsner’s ITVS Digital Initiative: Report from the Field about digital strategies for social issue filmmakers.
1. Start a blog or create a bare-bones website to generate awareness of what you’re up to; this can be a way for potential collaborators, sources, funders, and DVD-buyers to get in touch with you early on.
2. Participate and post in existing online communities related to your film’s topic.
3. Maintain a database of everyone who you’ve interviewed or who has offered help during production, so you can let them know when the film is finally finished.
4. Consider ways to allow interested parties to get involved with your filmmaking process; some filmmakers have “open-sourced” their research, having others contribute by shooting far-off locations and interviews, and even some editing.
5. Think about posting some clips/excerpts from your rough cut on video-sharing sites to begin building an online presence for your film. Provide links back to the film’s site or to your blog.
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