25 May 2010

Storytelling vs. Advocacy

Is there a place for films that don’t have an overt social agenda? Or is everything becoming advocacy-driven?

We’re looking for good filmmaking and it’s not necessarily always advocacy-oriented with a big A. It can be just finding within a film the opportunity for certain kinds of lessons. Good storytelling is good storytelling and it can meet people in many different places. That’s what we’re really looking for. (Orlando Bagwell, Ford Foundation)

We see filmmakers as the storytellers, the ones who make the product that get the people excited. (Patricia Finneran, Managing Producer, Sundance Institute Documentary Film Program)

Even if you may get some feedback about why aren’t you making this more clear, more overt, in my experience in the long-term everybody has come around. Every funder who at first may have been wanting us to take a stronger stand on something has seen that the impact is much stronger if the storytelling is the driving force of the film. And that is it’s character-driven and about the experience of individuals, that’s what is ultimately going to touch audience members. Not the exact pitch of what you want them to do afterwards. People are not going to respond as much to that as being emotionally carried through a story. (Julia Bacha, filmmaker, Budrus)

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